Pandemic

I am beyond thankful for many things, among them certainly are the photo labs still processing film. I recently sent out a few rolls to The Darkroom in San Clemente, CA, one of which held photos of the affects of the pandemic in my area of New Jersey. I was particularly anxious to get this roll back because 1) This is a weird time and I want to make sure that down the road my kids get to see how it effected our town and 2) I used a type of film that was new to me and wanted to leave myself time to re-shoot in the event that I botched it.

Covid-19 Drive-Up Test Site, Raritan Valley Community College, May 2020

Covid-19 Drive-Up Test Site, Raritan Valley Community College, May 2020

Lomochrome Metropolis was recently introduced by Lomography as the newest color negative emulsion created in about 50 years. Its trademark look features desaturated, muted tones with popping oranges and reds. In a time chock full of warning signs and caution tape, this seemed like the ideal combination.

Somerset County Hazmat Decon Unit, Raritan Valley Community College, May 2020

Somerset County Hazmat Decon Unit, Raritan Valley Community College, May 2020

New Jersey is one of the most densely populated states in America; crowds, traffic and lines are par for the course. The vacant parking lots, the lack of people dining out and the empty highways are all very surreal. Topping it all off is the Covid-19 testing site at the community college parking lot across from our house. They run tests twice a week for 3 hours at a shot. The tents and structures are left standing on off days, lending itself further to the eeriness surrounding the area.

Travel Digitally, Somerset County Library- Bridgewater Branch, May 2020

Travel Digitally, Somerset County Library- Bridgewater Branch, May 2020

Perhaps even weirder than the situation or the atmosphere itself is the consumer-culture response to this event. The Covid-19 pandemic has been branded. It seems like every company has tried to wriggle their way into the middle of this mess with a message about how they are “doing their part” to fight the invisible beast. I was not the only one bombarded with one e-mail after another from CEOs who assure me their employees are now disinfecting the store, washing their hands and are being told to stay home if they are sick. These things should be the norm, not something that needs to be paraded around during a crisis. Commercial after commercial begins with “in these unprecedented times….” as they go on to explain financing options for your new car. Banners with reminders of social distancing feature company logos, eager to be recognized for their strong moral sense of corporate responsibility. Celebrities record videos from their lavish homes, speaking of solidarity, telling us that we are all #AloneTogether. But we are not, really. Some people do not have work to return to. Some are struggling to put food on the table. Others face the reality of having to choose between working and homeschooling their children whose upcoming year at school is (understandably) still undecided. If there is one thing that we have- hopefully- learned, it is that we could certainly stand to make some adjustments to the way we live. The silver lining is that there is talk of a new normal on the horizon. What exactly that will look like remains to be seen, but I’m choosing to be optimistic for the time being.

Sponsored by Pepsi, Time to Eat Diner in Somerville, May 2020

Sponsored by Pepsi, Time to Eat Diner in Somerville, May 2020

I hope a new normal does emerge. One that grants us a heightened sense of compassion and care for others. Maybe a little more transparency and awareness of the world around us, too. Until that day comes, I hope you are all staying safe and well and hopefully finding a little joy, even if it’s just in the small things, during all of this.

Covid-19 Drive-Up Test Site, Raritan Valley Community College, May 2020

Covid-19 Drive-Up Test Site, Raritan Valley Community College, May 2020

Covid-19 Drive-Up Test Site Tent, Raritan Valley Community College, May 2020

Covid-19 Drive-Up Test Site Tent, Raritan Valley Community College, May 2020

The Safety and Well-Being of Our Associates, The Village at Bridgewater Commons, May 2020

The Safety and Well-Being of Our Associates, The Village at Bridgewater Commons, May 2020

Empty Parking Lot at Macy’s, Bridgewater Commons Mall, May 2020

Empty Parking Lot at Macy’s, Bridgewater Commons Mall, May 2020

Curbside Pick-Up, Bridgewater, May 2020

Curbside Pick-Up, Bridgewater, May 2020

5 Guest Max, Somerville, May 2020

5 Guest Max, Somerville, May 2020

No Group Ball Playing, Raritan Valley Community College, May 2020

No Group Ball Playing, Raritan Valley Community College, May 2020

Take-Out Only, Branchburg, May 2020

Take-Out Only, Branchburg, May 2020

Duke Island Park, May 2020

Duke Island Park, May 2020

Parks are now open, playgrounds are still closed, May 2020

Parks are now open, playgrounds are still closed, May 2020